Frustrated With Mass-Market Cosmetics, This Hollywood Makeup Artist Took Matters Into Her Own Hands

When Bethany Karlyn, a Hollywood makeup artist, whipped up her own secret potion—or “peaushun,” as the product was dubbed—to achieve luminous, firm-looking skin, she knew she had something big. She partnered with good friend Tami Riddle, and in January 2010, the company Prtty Prdct was born. They're ready to shake up the beauty industry with the sustainable, all-natural, vegan foundation.

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