Makeup brands are testing augmented reality to drive conversions – Digiday



Digiday

Makeup brands are testing augmented reality to drive conversions
Digiday
While shopping for a new lipstick on Sephora's mobile app, customers contemplating whether to buy Marc Jacobs' Forbidden Berry shade or Stila's Magenta Plum can see exactly how the colors will look on their faces. The Sephora Virtual Artist tool in the …

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